Kambourov & Partners was retained to advise and assist the Bulgarian company NitroPack on its sale to WP Engine. NitroPack is a SaaS company offering advanced website speed optimization services for WordPress, OpenCart, WooCommerce, and Magento websites. WP Engine, a global leader in web enablement, provides premium WordPress products and solutions.
The deal highlights the strategic importance of cutting-edge technology in enhancing digital performance. NitroPack's proprietary technology, which includes advanced speed algorithms, caching solutions, and a built-in global CDN, significantly boosts website performance and improves Core Web Vitals and Google Lighthouse scores, essential for SEO and user experience. This integration will allow WP Engine to enhance its offering by providing superior site speed optimizations and performance metrics.
Kambourov & Partners played a key role in this transaction, advising NitroPack throughout the deal. The team including Veronika Hadjieva, Mario Arabistanov and Todor Vlaykov was instrumental in preparing the vendor due diligence, drafting and negotiating transaction documents, and ensuring seamless negotiations. The deal exemplifies the firm's capability in handling complex M&A transactions within the technology sector, particularly those involving high-tech SaaS solutions.
Kambourov & Partners previously assisted NitroPack's founders and co-CEOs Mihail Stoychev and Georgi Petrov on the sale of their first startup, SMSBump, to Yotpo.